Chappytastic.com
Thoughts, musings, all things MarTech and more...
Discover insightful analysis and expert perspectives on the rapidly evolving world of software development, emerging technology trends, and modern engineering practices.
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Why the future of brand visibility depends on being recommended, referenced and trusted by artificial intelligence The shift from search engine optimisation to AI-driven discovery is fundamentally changing how consumers find, evaluate and choose brands. For businesses, the challenge is…
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"If your threat model assumes software only ever does exactly what it's told, AI has already broken it." When the BBC reported on researchers successfully manipulating AI systems and highlighted stories of models behaving in unexpected ways, the headlines were predictable. AI had been "hacked". AI had "gone rogue". AI was "escaping control". It's understandable. They're compelling headlines. They're also slightly misleading.
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"The biggest mistake people still make about cryptocurrency is assuming it's all about cryptocurrency." If you'd asked most people in 2017 what blockchain was going to change, you'd probably have heard the same answers. Banks. Money. Governments. Perhaps the occasional prediction that Bitcoin would replace the pound by Christmas.
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Everyone loves a graph pointing upwards. Marketing launches an A/B test. Product signs it off. Analytics reports a 14% increase in conversions. Champagne isn't quite opened, but there are certainly a few congratulatory messages in Teams.
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Every few years, our industry develops an irresistible urge to declare something dead. Monoliths. Java. The CMS. Email. Passwords. The front end. The back end. If you've spent any time on LinkedIn recently, you've almost certainly seen somebody confidently informing the rest of us that REST APIs are next.
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The AI conversation is about to change. By 2027, organisations won't be asking whether they should use AI - they'll be asking why parts of their business aren't already powered by it. From autonomous digital employees and AI-native software development to sovereign AI and the rise of personal models, the next 18 months will fundamentally reshape how we work.
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