Chappytastic.com
Thoughts, musings, all things MarTech and more...
Every few years, our industry develops an irresistible urge to declare something dead. Monoliths. Java. The CMS. Email. Passwords. The front end. The back end. If you've spent any time on LinkedIn recently, you've almost certainly seen somebody confidently informing the rest of us that REST APIs are next.
Enterprise technology evaluations are often reduced to spreadsheets. Does the product generate text? Tick. Does it summarise documents? Tick. Does it provide agents? Tick. Does it support multiple models? Tick. Does it have a chatbot? Tick. This approach creates the…
Almost every CMS vendor now describes its platform using the same vocabulary. AI-powered. AI-first. Agentic. Intelligent. Autonomous. Contextual. The terminology has changed so quickly that it is becoming difficult to distinguish a genuine architectural shift from a product team adding…
For several years, the technology industry has enjoyed predicting the death of enterprise software. Cloud computing was supposed to eliminate traditional platforms. Composable architecture was supposed to dismantle the suite. Low-code tools were supposed to remove the need for specialist…